Araw - The Decentralised Payment for E-Commerce Ecosystem

Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years.

By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. We are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping. Link

https://arawtoken.io/

The ARAW token and its unique infrastructure offers e-commerce and service-providing companies to standardise reward programmes as well as expose the regular people to the cryptocurrency economy. Our solution is completely transparent and strives to make cryptocurrency accessible to the regular people. From the customer perspective, there will be no habitual change - for example, one of our offerings include the Araw Touch & Pay card to be used in tandem with everyday micropayments.

The main goal of the ARAW token is to build the Decentralised Payment Ecosystem for E-Commerce to increase the Blockchain adoption for regular people across the world. The ARAW token ecosystem offers unified reward system which any service-providing entities can partake in. This allows virtually any company to further incentive consumption of their service as they provide real value via token distribution and expand their previously limited market of loyalty-reward consumers to the next level.

E-Commerce and commercial reward schemes are experiencing massive growth - the global sales via e-commerce in 2014 was 1.3 trillion dollars - expected to double in 2020, and the number of online shoppers is also expected to increase from 1.46 billion to 2 billion by 2020. As a result, e-commerce platforms and existing reward schemes are highly saturated - every individual shop offers their own exclusive points system. Additionally, customer acquisition is a serious problem given the difficulty for service providers to distinguish themselves from the competition. E-Commerce also severely lags behind other industries in cryptocurrency adoption.

Similarly, the cryptocurrency market is growing rapidly. This growth is impeded by fundamental issues:

• A lack of a reliable, international exchange which allows individuals to convert tokens into fiat currency.
• No practical use for cryptocurrency in day-to-day activities
• Over-regulation or insufficient regulation in different countries across the globe which both hurts user adoption and leads to different fraud schemes that damage reputation of credible projects
• A requirement for specialised blockchain developers
• A reduction in token value due to transaction fees
• Barrier to entry

Solution - The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token

Throughout the world the E-commerce industry continues to gain popularity. For each day that passes, the online shopping platform gains more customers and keeps increasing their trade volume.

In addition, the potential of the retail and e-commerce industry will continue to grow in the future. In 2014, the global sales of e-commerce were about USD 1.33 trillion and are estimated to increase to double this tally in 2020. Accordingly, the corresponding retail sales that come from E-commerce are expected to increase from about 7.4% to 14.6% in 2015 and 2020 respectively. The number of online shoppers is expected to double the rate recorded in 2015 (1.46 billion) by 2020 (over 2 billion), Statista reports.

The Existing Araw Platform

The existing Araw platform, Araw UK Ltd. was founded in 2016. This platform has been implemented using virtual tokens without blockchain support. We provide our client businesses with services such as

• Customer analytics: keep track of loyal customers, their points and redemptions in real time.
• Customer insight dashboard: connect in real time to the customer information and turn those insights into more sales and customer loyalty.
• Business branded loyalty card
• Increase revenues with new and loyal customers: Engage and reward your customers.
• Know your customers better and bring them back to your business: Distinguish between dormant and loyal customers, and send right offer to right customers.
• In-store marketing: we provide in-store marketing material to promote digital loyalty program among customers.

One of the main goals of the Araw Platform is to provide unified reward system and marketing solution for e-commerce businesses, which aims to increase the footprint of customers, building meaningful relationships with them, and hence increase the growth of the business. We present the ARAW Token as the solution to unlock the full potential of reward programmes and thus increase value for all participants in this loyalty system.

The proposed e-commerce ecosystem accepts both crypto and monetary payment. Customers have the choice of paying for goods and services using actual money, the ARAW token or any of the other globally accepted cryptocurrencies. 

Token Generation Event

• Ticker: ARAW
• Token type: ERC20
• ICO token price: 1 ARAW = $0.01
• Total tokens: 5,000,000,000
• Available for token sale: 3,500,000,000 (70%)
• Whitelist: YES (15 May – 30 June)
• Know Your Customer (KYC): YES
• Pre-sale start date: 1 JULY
• Public sale start date: TBD
• Soft cap: 2,000,000 USD
• Hard cap: 25,000,000 USD
• Accepts: ETH
• Contact us for pre-sale: tokensale@arawtoken.io

For Information

Website: https://arawtoken.io/

Whitepaper: https://arawtoken.io/assets/araw_whitepaper.pdf?v1.7

ANN: https://bitcointalk.org/index.php?topic=3497194

Faccebook: https://www.facebook.com/arawtoken

Twitter: https://t.me/ArawTokenOfficial

Telegram: https://t.me/ArawTokenOfficial

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https://bitcointalk.org/index.php?action=profile;u=1086996

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