It is well documented that digital advertising is plagued with several issues. The narrative began when Facebook’s video metrics were found to be overestimated for two years, misleading and misinforming advertisers. Issues such as question- able metrics, brand safety, bot fraud, billing malpractices and walled data make for a digital advertising climate that is wreaking havoc on all participants in the digital marketing model.
Despite all this, digital advertising expenditures are expected to increase almost 16% in 2017, reaching $83 billion. This is because advertisers must be where the consumers are, and they are all on digital. Big companies simply cannot pull out of digital advertising in a mass-scale way after a decade-long investment, since it would negatively affect their bottom line. Corporations will continue to increase their digital advertising budgets as more individuals continue to spend more time online.
Advertising technology (“ad-tech”) is inefficient as publishers continue to lose mil- lions while fraud continues to skyrocket. This document presents a solution to problems facing the multi-billion-dollar digital advertising industry. Krios is a de- centralized affiliate & campaign management platform built on modern technolo- gies to help connect businesses seeking promotional and affiliation activities with influencers who have relevant demographics and professionals who offer relevant
services. https://www.krios.io/
The Problem
Publishing an advertisement online is similar to investing. In the digital advertis-ing world, companies invest large sums of money in hopes of receiving a return on investment as new customers and existing clients see the ad and convert in the form of online sales. Advertisers do this despite the fact that they lack the relevant data necessary to truly comprehend where to spend the money. Anyone who has advertised online has already encountered the complex world of measuring the return on digital advertising expenditures, in which companies attempt to derive where their individual online sales are coming from, in hopes of maximizing ex- penditure efficiency.
The Solution
is the future of digital marketing. It alleviates the aforemen- tioned problems by providing companies with access to a network of talented pro- fessionals who provide value and synergies in all aspects of a company’s marketing campaigns. A platform where businesses of any size can create a full-scale market- ing team specific to their project, and then manage and coordinate the campaign, all at a fraction of the ordinary cost.
Krios offers a simple, streamlined process by which a company sends a request containing information about their product, budget, needs and timeline. Krios then matches the business with approved and registered professionals within the network who will be chosen by the company to complete the tasks given. One of Krios’ main value propositions is the improvement of the channels of communica- tion between the three parties in the advertising model. The Krios Affiliate Network also opens a direct line of communication between the company and a desirable influencer chosen specifically to fit the needs of the business.
Vision
To assist businesses to realize their potential with the simplest, most effective and low cost digital marketing solution. To be the world’s leading social media marketing platform. By 2021, we aim to make up over 10% of the industry.
How Does Krios Work?
Alice searches through Krios for an ad manager, influenc-ers and graphic designer that suit her industry
Alice sends her selected individuals a brief and they approve. Alice deposits her Krios tokens for the project
Krios automatically sets up a smart contract and tokens are distributed when Alice marks the job as complete
Alice directs, monitors and works with her team in project section, and controls her adspend through her linked Krios wallet
Upon completion Alice leaves positive reviews, feedback and comments for her team memmber
Build Your Canpaign
Businesses can build their own campaigns from scratch and monitor their progress until completion directly on the Krios platform. They can hire content managers, social media managers, advertisement managers, graphic designers, copywriters, marketing managers, vloggers, influencers, analysts and more. Campaigns will have their own pages where business-owners can track the work, progress and payments of every contributor as well as have direct lines of communication with every participant in the project.
Affiliation Network
The Krios Network will include an affiliates and endorsers section which allows for an efficient way to match businesses with their perfect endorser considering social media outlets, reach, demographic, budget and more.This provides companies and endorsers with savings both in terms of time and money, by automating the process and eliminating the large fees charged by middlemen and agents. It also allows companies to better reach their target market. Krios connects users looking to sell their endorsements and affiliation services to the businesses who are looking for them. Companies will have options to choose whether they wish to have 1 large influencer endorse their product or service, or if they would prefer to have several micro-influencers tasked with the job!
Token Detail
- KriosCoin (KRI)
- Total Token Supply: 650,000,000 KRI
- Pre-ICO: Nov. 17 – Nov. 30: 1 ETH = 4150 KRI
- Pre-ICO: 1 KRI = $0.07
- ICO: Jan. 8th – Feb 16th: 1 ETH = 3000 KRI
- ICO: 1 KRI = $0.10
- All unused tokens that remain after the ICO will be burned.
- No new Krios tokens will ever be created.
Why Krios
- Secure, private and decentralized
- No more banking or currency issues
- Smart contracts – work and payment guaranteed
- Build a full, specialized marketing team
- Facebook, Instagram, Linkedin all integrated. Spend all on one platform
TEAM
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