GOeureka - The Latest Hotel Booking Platform Using the Blockchain System

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. 

The growth of online travel agencies is a perfect example of how new technology can disrupt an existing industry. These online agencies have a huge advantage over the normal hotels since they are able to offer consumers low prices and more options.

However, it is not all rosy for the online travel agency; the traditional hotel sector is slowly adopting the online technology. However, these hotels are still lagging behind. They need to work faster. Otherwise, intermediaries that get them in touch with customers could start making more than them. The GOeureka team thinks they may have found something that will give the hotel an edge over agencies. To do this, they have decided to augment the existing loyalty programs with blockchain technology.

Problem We Solve

1. For Concumers

• Lack of Transparency Leading to Prices: Inequitable commissions to OTAs ultimately decrease hotels' margins and increase consumer prices
• Negleted Hotel Loyalty Programs: Consumers miss out accruing points and subsequently free hotel rewards
• Search Bias: The manufactured bias through modified and reordered search results on OTA's ultimately costs consumers choice and value

2. For Hotel

• Impact on Hotel Direct Bookings: Online travel agents dominate the sector, driving up to 70% of all online bookings
• High Commissions: OTAs charge hotels 15%–30% commissions, impacting hotel margins
• Lack of Access: Increasing dominance of OTA's limits hotel's access to consumers

Vision - GO has a plan to create an online ecosystem where businesses thrive by offering the best services to travelers. As a technology partner for the hotel industry, GO will offer a simple and direct app and web experience to users without the high commissions on most sites. By freeing up resources for hotels, GO will make it possible for them to offer better customer value and service with their resources.

The online travel agent business was a model initially adopted by hotels as a means to clear unsold inventory. However, the entry and rapid expansion of OTAs are reshaping the travel industry. Hotels now rely heavily on OTAs for online sales, and not just as a channel for clearing unsold inventory.

The Expedia and Priceline duopoly continues to control the online booking sector, allowing them to out-market hotels by offering consumers more attractive offers and packages. OTAs are also able to showcase a huge range of choices to consumers in a user-friendly manner, something an individual hotel is unable to do. 

The GOeureka (GO) platform leverages blockchain technology to position itself as an unbiased and transparent technology partner to hotels, transforming traditional loyalty systems and delivering increasing value to all hotels and their customers. GO aims to create a new symbiosis where hotels maintain control over their brand while unlocking unprecedented value for consumers on its platform.

The GO platform includes the following: 

• Website with booking and payment functionalities
• Mobile application for customers and hotels to communicate directly with each other
• A centralized database and server to store Personal Identity Information (PII), customer booking details, and data from hotels 
• Utilize Ethereum blockchain and smart contract to generate decentralized GO Tokens and execute payout requests

Token Genereted

Distribution

More details about the project:

Website: https://goeureka.io/

Whitepaper: https://goeureka.io/#download

Facebook:  https://www.facebook.com/goeurekatravel/

Twitter: https://twitter.com/goeurekatravel

Telegram:  https://t.me/goeureka
ANN: https://bitcointalk.org/index.php?topic=3382526.0;all

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