DataBroker DAO - The First Marketplace to Sell & Buy Sensor Data

What is DataBroker DAO

DataBroker DAO is the first marketplace to sell & buy sensor data. As a decentralized marketplace for IoT sensor data using Blockchain technology, Databroker DAO enables sensor owners to turn generated data into revenue streams. This will open up a wealth of opportunities for various industries. Data will be used and become more effective.

Individuals, companies, researchers & governments are spending hundreds of billions each year on buying and maintaining IoT sensors.The growth of the investment and applications in IoT is truly staggering, and yet, all data captured by these devices is locked up in silos and walled gardens.

On its path from sensor to silo, all this data flows over gateway operators like telecom companies, networks and even the control panels of the sensor manufacturers. 

These sensor owners usually have a two year business case for their placement and the data they generate. The primary marketfor these sensors is expected to reach 1.2 trillion USD in 2019, and estimating that at least 10% of the data generated is sought for others (1–3 times), the value of data locked away will reach 120 billion next year

Solution

Using a smart contract based marketplace on the Ethereum network, it becomes possible to unlock this value. Via their gateway operator, the sensor owners place the data generated by their sensors up for sale (while staking some of their DTX tokens), and buyers can discover and purchase access to the data using that same DTX token.

The gateway operator will run their own Ethereum mainnet blockchain node and run the open-source DataBrokerDAO dAPI (distributed API) on top. Data generated by the sensors of their clients is sent (within the same datacenter) to their dAPI which check who has purchased access and send the data directly on to the location specified by the buyer on purchasing.

Sensor owners (data providers) are able to directly monetise their data to generate passive income that will turn a sunk cost into a potential money maker and at least the opportunity to recoup some of their investments in IoT sensors (purchase, installation, maintenance, software licenses to interpret the sensor data). A sensor owner will earn 80% of the amounts received and pay a small recurring fee for putting the sensor on the platform.

Data buyers and data processors get data as a service so do not need to make the upfront investment in hardware to get the data they require. Another advantage for both buyer types is that DataBroker DAO provides access to data that would otherwise be trapped in the data silos of

sensor owners.

The benefits

• Sensor owners : Are able to monetize their data and turn a sunk cost into a potential money maker and at least the opportunity to recoup some of their investments in IoT sensors.
• Network operators: Gain scale and speed in the adoption of their network as connected telcos can present a win-back to their enterprise accounts, a clear USP.
• Sensor manufacturers: Can stop the 'race to the bottom' for production and pull resources and capital out of manufacturing and allocate these to profitable SaaS offerings.
• Smart city initiatives: Can limit the upfront cost of populating the town with sufficient sensors and turn the expense into an investment with a 2-3 year payback period and a continuous income stream after that.
• Agricultural sector: In the Agricultural sector in Belgium today, 10% of farmers are 'techie'. They deploy sensors include for wind, temperature, barometric pressure, humidity, PH level in the soil. The platform will provide the possibility to recoup some of this cost.
• Academics: Can get access to thousands of sensors and can buy data directly and more cheap on the marketplace, cutting out established data providers.

The Architecture

The core component of the platform is the registry of sensors and data steams/ files offered in the platform. In the DataStreamRegistry we will store all data providing sources that stream sensor data. Streaming data can be live data coming from an IoT sensor. This data is sold per timespan. The DataSetRegistry will hold ‘files’ of data that can be bought; these are sold per download.

To list a stream/set in these registries, the owner has to stake (to stake means commit/sent/lockup in this context) a certain amount of DTX tokens. These tokens are locked as a guarantee for good behavior by the data seller.

Who Will Sell Data

Token Distribution & Token Detail

Token DTX

PreICO Price 6000 DTX = 1 ETH

Price 4000 DTX = 1 ETH

Bonus Available

Bounty Available

Platform Ethereum

Accepting ETH

Hard cap 108000000 DTX

Roadmap

March, 19TH 2018 4PM  Pre-sale

The presale phase of this token sale event starts on March 5th, 2018 at 4PM CET. During this presale a 50% token bonus applies (6000 DTX/ETH) and the minimum purchase amount during this period is 10 ETH.

APRIL, 26TH 2018 4PM Token Sale

The main sale will start April 26th, 2018 at 4PM CET. The sale will run for 4 week. The first day a 10% bonus will be awarded.

MAY 30TH 2018 Trading Open

The tokens will not be tradeable until 1 week after the sale ends (May 30th, 2018). At this point in time we have a commitment to list the DTX token on Chankura.com at that time and are identifying one or two more exchanges to list it on, by that time

Q2 2018 Mainnet Release

With the availability and the ability to trade the DTX token, the platform can move to the mainnet.

Q2 2018 Setup and Onboarding oof an Extended Team

One of the larger challenges for DataBroker DAO will be scaling the team fast enough to cope with market demands. Onboarding a new sales team and additional developers is a daunting task. Since September this has been an active focus and this will be the case for the years to come.

Q2 2018 Gateway Operator Integgrations

The main road to mass adoption is integrating with gateway operators that enable the onboarding of millions of sensors in one go. The DataBroker DAO platform will be integrated with the gateways of these gateway operators. We will be working on both common standards and libraries to ease integration, and perform the initial integrations for the first operators in the DataBroker DAO Alliance.

Q3 2018 Improving The Fronted Interface

On the one hand is the focus of DataBroker DAO mostly on the dAPI. This is where the data streams will flow over, and combined with the smart contracts the core value of the platform. We expect quite a few gateway operators to use the dAPI to build a marketplace in their existing platforms. There will however be quite a few that do not have an integrated approach, or no existing systems to integrate with. That is the reason we will build a DataBroker DAO marketplace frontend and offer this frontend in a white labeled form to gateway operators. When first launching the platform this interface will be a basic one, and will require a diverse set of skills (information architecture, design, web and mobile development) over in the first two years to build a tier one frontend. This will be a heavy focus for Q3 of 2018 to reach the next guideline.

Q4 2018 Private Data Sale and Whitelised Buyers

Working with our alliance members has taught us a lot. Including the fact that there is a large set of data in the market that companies want to sell to either anyone except a competitor, or to just a whitelisted group of companies. As such this capability will be integrated in the smart contracts from the start, and work in the frontend side will continue into Q4 2018.

Q1 2019 Data Enhancement Integrations

Having easy access to large amounts of data opens up a wealth of options for many startups across the globe. Enhancement and aggregation will provide even more valuable data than the raw data itself. The team will look for, and work with partners in the Alliance to provide valuable services based on the raw data by providing libraries and integrations for commonly used tools. Integration with AI tools (like provided by the large cloud providers, or Tensorflow) come to mind. Initial integrations will be made with the dataprocessors in our Alliance in Q1 2019

For More Information

Website : https://databrokerdao.com/?ref=btctalk

Twitter : https://twitter.com/databrokerdao

Facebook : https://www.facebook.com/DataBrokerDAO/

Telegram : https://t.me/databrokerdao

ANN Thread : https://bitcointalk.org/index.php?topic=2113309.0

Whitepaper : https://databrokerdao.com/whitepaper/WHITEPAPER_DataBrokerDAO_ENG.pdf

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